Cannes Lions
FALLON LONDON, London / CADBURY / 2008
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We hear ‘In the air tonight’ by Phil Collins as we realize we’re in front of a calm looking gorilla. ‘I’ve been waiting for this moment for all of my life…’ The ape stretches its neck like a heavyweight boxer would do before a fight. He’s sitting in front of a massive drum kit as the best drum fill of the history of rock is coming. The Gorilla knows this.He smashes the drums phenomenally – feeling every beat.
The camera leaves the ape and his drum. United, the way they are meant to be.
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