The leading bakery company in Finland, Fazer Bakeries, wanted to launch a product family for small children. The products are smaller and healthier than usual. According to the brief, children like packaging with funny illustrated characters.

Instead of just adding a character to the packages, we transformed the whole package into an illustrated character that devours the content.

The package design is the base for the whole marketing communication concept: 'It fits small mouths', and the package design is used in all marketing communication from TV-spots made with existing Getty footage to online games, delivery trucks and giveaway clothing.