Cannes Lions
OGILVY, New York / COCA-COLA / 2018
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Description
The film starts with a young man running on a treadmill at the gym. He’s visibly bored with his workout, it’s both repetitive and uninspiring. But when he drinks a Vitaminwater, he suddenly gets back his mojo: he starts dancing on the treadmill. His energy is contagious, and before we know it, everyone else in the gym is dancing along with him.
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