"A book in one shot" is a series of billboards made of classic - and very long - books. We created these murals made of real books and placed them near to libraries, study centers and inside of university car parks. The whole campaign took 10 days, exactly during the midterm exams. The headlines were written in ink made from coffee powder, so the billboards also smell like coffee. A trully wake-up call for those who had a lot to read these days.

Handcrafted installations placed in selected locations for 10 days, during the midterm exams. Ink made from coffee powder to make it sensorial. Artistic look and feel to connect the brand to the younger audience.

400.000 impacts in 10 days. 37% increase of followers in Pilão's facebook fanpage. For a campaign that didn't ask for any interaction, this must mean something.