For one special Halloween episode, we brought back Electric Circus to celebrate the launch of Dance Central 3, including music tracks found in the game. We partnered with MuchMusic, the Canadian voice and destination for music, dance and pop culture, to bring back the program in a one-hour live exclusive Dance Central 3 broadcast that featured 150 dancers dressed in club clothes, just like the avatars in the game.

To build up for the show, MuchMusic’s flagship program, 'New.Music.Live.' featured dance crews battling for a finalist spot to win $5,000 in a dance off on the Electric Circus program. During the program, dancers also faced off in Dance Central 3. And with Electric Circus streaming live on muchmusic.com, no one had an excuse to miss out on this one-night-only event in Canada’s music culture.

Electric Circus became a trending topic on Twitter not only in Canada, but worldwide on October 27th as a result of Dance Central 3 bringing back the show. Hundreds of people showed up for 2 days of auditions to vie for a chance to be a dancer on Electric Circus’ comeback and MuchMusic received contest entries at 50% more than expected benchmarks. Plus, with Dance Central 3 receiving over 4.5 million impressions, we got people inspired to purchase the game for themselves and have their own Electric Circus style dance party.