The piñata is a worldwide Mexican icon. Usually there is a piñata in every single birthday party to be beaten and enjoy the candies they are stuffed with.The challenge this time was not to break them or beat them but to join them in their fantastic world. How? Creating the biggest piñata ever.

Free coverage with more than 30 different media addressing not only children but their parents.2.6 million hits in the Viva Piñata.com site!! With a CTR of 1.03%.Second most sold videogame in Mexico during the season.Mexico will continue to develop the Viva Piñata franchise.