Cannes Lions
BBDO NEW YORK / BACARDI / 2019
Overview
Entries
Credits
Execution
Featuring members from the U.S., Trinidad, and Jamaica, Major Lazer, like BACARDÍ, has a way of bringing together inspiration from throughout the Caribbean to create a unique sound dripping with tropical energy and warmth—perfect for the setting and vibe of our film.
To create our custom remix, the original “Jump (feat. Busy Signal)” by Major Lazer was deconstructed then rebuilt using its original stems along with some new more Caribbean-inspired instrumentation (steel drum, water droplets, whistles, etc.). This allowed us to give each of the five characters in the film a prominent, unique sound tied to their movement.
Similar Campaigns
12 items