Festival goers are at Electric Picnic to hear music, to dance and have fun, with this in mind we designed an all-engaging consumer participation platform with an energy generating dancefloor which was central to this. We installed solar arrays and generators which provided all the power requirements for the tent. The event itself was 100% sustainable. MC Mr. Motivator ran daily dance sessions which drew record numbers to the activation. Brand ambassadors engaged with festival goers to encourage participation. 5,000 Branded LED Xylobands were distributed. The festival goers were asked to tweet #dancergy to power the Xylobands during MC performances.

PR and Media Coverage achieved:

• Multiple pieces with key online outlets including Joe.ie & Her.ie

• The Electric Ireland Dancergy experience was referenced in many national media the following day as a highlight of the festival.

• 2.7 million people reached on social media

• YouTube - 112,409 YouTube views

• Instagram ticket competition - 149,545 video votes

• Facebook - 5,357 'Talking About' on Facebook

• A staggering 11,550 visitors to Electric Ireland Dancergy, a massive increase on visitors in 2012. We had no further capacity to meet demand as the positive energy spread all over the festival.