We wanted to surprise and delight delegates at this prestigious conference.Competing for attention was a challenge, with the world’s top technologybrands like Microsoft, Facebook etc showcasing at the event.We needed to find a creative way to be useful to delegates hanging out andnetworking on breaks.A concept was born: Tweet for a Treat.A custom built app filters and queues tweets … is combined with a littleelectrical engineering genius to make the doors of the Café open at a tweet!That’s the concept: Tweet for a Treat at the world’s first Tweet Café

1. We were the fastest spreading tech story in the world on October 27th(ref: newswhip.com)2. #Tweetcafe trended nationally on each day of Summit.3. Tweeted by Mike Butcher of TechCrunch.4. Reported on by the Huffington Post.5. The Next Web, RTE (National Broadcaster) and various news blogscovered story.6. PSFK featured the story in detail on their influential siteThe story was picked up again on hotcow.co.uk:http://www.hotcow.co.uk/Buzz-Blog/celebrating-creativity-99-electric-ireland.htm and tweeted to 100,000 followersESB Electric Ireland experienced a 30% rise in their Twitter followers over 48hours, a record for their social media presence.