This radio spot is making a point about how there is no substitute for authenticity. Especially when it comes to Arabic food. We have depicted this by a man who is expressing powerful, romantic feelings for a woman in Arabic. But when translated, the beautiful poetry loses all its true meaning. So just like certain Arabic phrases that don't translate, there is no substitute for the authenticity of Jedoudna's Arabic food.

Cultural notes:

With any language, sometimes you can't really translate or convey the true meaning of a phrase or expression, simply because it doesn't exist in another language. This spot highlights the importance of authenticity when it comes to Arabic food by using authentic Arabic expressions of love.