We wanted to show that anything can be made shoppable with eBay. Whatever you love or whatever inspires you, eBay has a specially curated collection to match.

So we created a way for people to shop something really unusual: songs.

We took energetic, iconic songs and broke down their lyrics into items you can buy on eBay. Every time the song lyrics mentioned an item, we showed that item on screen as an eBay listing. Clicking on the items in the videos led to a live search at eBay.com. So our videos were shoppable too. This created a dynamic new way to represent a song in a video, a technique that had never been seen before.

We used tracks that had great momentum and that provided a chance to twist the way the lyrics were interpreted and to have fun with them.

The five shoppable digital videos that we created for the American market ran online on sites popular with music lovers. The videos were tweeted to fans by the artists behind each song, and clicking on the items in the videos led to live searches at eBay.com. In the case of the “My House” by Warren G execution, this brand-new song was actually launched via our campaign.

The Shop a Song campaign gained 80 million impressions in a matter of weeks.

The cost per view was the lowest eBay had ever seen.

Completion rates for viewing were outstanding: 98% for Hulu and 83% for YouTube.