Cannes Lions
DANONE YOGHURT
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / DANONE / 2009
Awards:
1 Shortlisted Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Execution
Make real consumers part of the Brand Life. Forever.
The way: Co-Branding with Consumers.
From now on, a real consumer face would appear on every Danone.
This would not be a user generated content that lasts just for a short time
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