Cannes Lions

DANONE YOGHURT

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / DANONE / 2009

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Make real consumers part of the Brand Life. Forever.

The way: Co-Branding with Consumers.

From now on, a real consumer face would appear on every Danone.

This would not be a user generated content that lasts just for a short time

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