Cannes Lions
JUNG von MATT/LIMMAT, Zurich / HUG / 2010
Overview
Entries
Credits
Execution
Car park tickets for car parks at major shopping centres in Switzerland that look like Dar-Vida crackers, with a simple product message.
Outcome
The wheat cracker was represented as a healthy alternative on an ongoing basis directly at the POS, and still nine out of ten car drivers put their car park tickets in their mouths before they drove in, but this time they put a Dar-Vida shaped ticket in their mouths.
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