Cannes Lions
JUNG von MATT/LIMMAT, Zurich / HUG / 2010
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Description
The company is launching a new biscuit line of traditional biscuits just like grandmother used to make. To promote this line, we show the two Hug brothers in their kitchen. Suddenly the two of them begin to dance. First to modern music, then in a range of different steps through to an older style. They dance to the most modern krumping rhythms, then back via hip hop and seventies disco through to the charleston and the time when their grandmother was young. Their musical journey ends with the charleston. Then they have arrived where they want to be – in the good old days.
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