Das Handwerk – the German representative of all craftsmen jobs – has the mission to recruite young people for a career in a craftsmen job and to show Germany how important craftsmen jobs are. This year the focus is on the satisfaction you will get when you are a craftmen. You help people, you achieve something, you solve problems, you are a hero every day. The contrast of what you achieve with an office job. To stress this fact we ask the target audience and the rest of Germany with a commercial what they have done today. And the answer can only be: as a craftsman I am proud. All the others will make up their own minds.