Cannes Lions
HEIMAT, Berlin / DAS HANDWERK / 2017
Overview
Entries
Credits
Description
To inspire young people to challenge themselves to become masters in their craft, we compared the apprenticeship with the tuition of a Kung Fu Disciple. A long and demanding journey, that lets you reach for total perfection. Instead of being scared off by hard work, we wanted them to see it as cool.
Execution
We did not wanted to sugarcoat the tough way of becoming a master, but instead highlight the burdens and make them something extraordinary. To be respected and even envied. Packed with movie quotes, hidden gems and a truly transformation of the Kung Fu genre into a modern piece of communication.
Outcome
In german cinemas, the film reached 5,3 Million viewers.
On Facebook, spread over 14 posts, the film reached 3,3 Million people and was viewed by 0,91 Million people. It gathered more than 9.500 Interactions and 970 Comments. On YouTube it was watched 625.000
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