Cannes Lions

DATA COMPANY

OGILVY FRANKFURT, Frankfurt / SAP / 2011

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In order to demonstrate how innovative SAP software is, the company commissioned an unusual product demonstration. The artist, Julius Popp, created an interactive installation entitled bit.code, which uses SAP software to identify and filter key works from internet news sites and transmit them on an oversize mechanical display. The film follows the creative process from the artists studio in Leipzig to the start of the exhibition decode. digital design sensations in the Victoria & Albert Museum, London.

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