The microsite supports ING Direct's field marketing activity for 2006. Keynote amongst these are the Channel 4 and Royal Horticultural Society sponsorship activity.Content is split across content feeds from Channel 4, hints and tips, competitions, viral email, downloadable redemption vouchers and a full calendar of event activities.@www designed the microsite as a strategic mechanism to deliver a wider target audience to ING Direct, through engagement and interaction and support of the field marketing events.The Virtual Garden competition extends this reach through delivering a strong sense of personality to a brand with no high street presence.