Cannes Lions

Data for Deeds

JUNG von MATT, Hamburg / VODAFONE / 2016

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Overview

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Credits

OVERVIEW

Description

Children love to be online. But they don’t like to do chores. That’s why we designed an app for the “My Vodafone” hub that enables parents to reward their children with data volume when they help around the house.

Execution

Parents just need to allocate amounts of data volume to certain chores like vacuum cleaning, lawn mowing, or cleaning up the kid’s room. When children open up the app, they can choose one of the chores. And after completion, they can prove it by simply uploading a picture. The data volume then gets distributed at the touch of a button.

Outcome

Thanks to „Data for Deed“, data volume becomes the pocket money of our time. And it’s working: In Germany more than 130.000 families are already using the app.

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