Vodafone launched their new Red+ tariff, which includes a huge amount of monthly data volume. Our task was to make it famous among families all over Germany by letting them interact with the brand and each other.

With „Data for Deed“, parents can share their mobile data volume – and allocate it to the children – whenever they do chores. They just need to allocate amounts of data volume to certain chores like vacuum cleaning, lawn mowing, or cleaning up the kid’s room. When children open up the app, they can choose one of the chores. And after completion, they can prove it by simply uploading a picture. The data volume then gets distributed at the touch of a button.