'Latch into your company's intranet fast and secure via A1 GPRS DATA GUARD!' What thing is able to symbolise that better than a carbine? The synonym for 'security and latch in?' (log in). An extremely abstract product like A1 GPRS DATA GUARD becomes thereby physically 'understandable'.In order to get access to the folder with product information, the customer must first remove the carbine, otherwise any information about this product remains locked for him. Through this revelation even an extremely technical, virtual product like this one becomes experiencable. The folder in high touch optics enriches this experience by particularly emotional, human images.

With a response of 6.9% the given target has been significantly exceeded.The budget invested per business customer will amortise within only just approximately three months due to the high creation of value.