Target group: techno machos (according Mobilkom millieus) – extremely technical affine Early Adopters, widespread over Internet. Synopsis/Idea: A1 HAS UMTS! It is better, faster, cooler and more informative than any other system – by far Austria’s best UMTS network. A1 with Vodafone live! offers content that's fun. An image Flash pop-up conveys this feeling, plays on the user’s emotions and creates awareness of UMTS and Vodafone live! We let the user experience what it means to surf with UMTS and a mobile phone.