Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / SOUTHEAST ASIA FOOD / 2011
Overview
Entries
Credits
Description
In the Philippines there is an idiom for someone who rises from absolute nothing to huge success. Translated to English it means "You were just asked to buy vinegar from the store." Manny Pacquaio rose from extreme poverty to best pound for pound boxer in the world.
Similar Campaigns
6 items