Cannes Lions
SOMESUCH, London / AUDI / 2017
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'Daughter' shows a dad pondering how society will value his daughter's worth as he looks on while his young child competes in a downhill cart race. He wonders, "What should I tell my daughter….that she will automatically be valued less than every man she'll ever meet?" The spot ends on a positive note, with the father expressing hope that she will be treated fairly, as Audi pledges its commitment to equal pay for equal work.
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