Design and development of a production approach for 360-degree experiential content for the new, state-of-the-art HD Halo Board encircling the Mercedes-Benz Stadium in Atlanta. The largest video board in the world, it stands 58 feet tall and 1,075 feet in circumference, totaling approximately 63,000 sq feet, with 20K resolution. Shot on six Red Helium cameras, the final delivered master was a 20K x 1080 clip which plays on the 11 HD screens, seamlessly encircling the crowd inside the stadium.

The Halo Board is a first of its nature installation - we were tasked with actually developing a production approach that would provide the high-end visuals the brand required for this installation. It was a first from tech to production to deployment.