Cannes Lions
PUBLICIS KAPLAN THALER, New York / PROCTER & GAMBLE / 2015
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This spot shows a man stopping by his boss’s office. He explains that he isn’t feeling well and is going to have to take a sick day tomorrow – but he’ll be checking email if anything important comes up. He waits for his boss’s response but gets nothing. The camera then cuts to reveal that he was actually talking to his toddler son. A super comes on screen: Dads don’t take sick days. Dads take NyQuil.
Because there’s one job on the planet where you truly can’t take a sick day, you can rely on NyQuil to help you get a good night’s sleep even with a cold.
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