Everyone in Germany knows that the DAX is the leading index on the German Stock Exchange.

It’s also a product – and the ’manufacturer’ is the Deutsche Börse AG. Our client requested a campaign that would make it visible as the company behind the DAX. To calculate the DAX, Börse has to process incredible volumes of data in next to no time.

The banner helps people grasp the enormity of this task: in seconds, the website is summarised and the index calculated. The biggest news of all: the real DAX is now calculated afresh once every second.