Cannes Lions
BBDO ARGENTINA, Buenos Aires / TARJETA NARANJA / 2017
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Under the concept “Christmas means doing anything for those you love” Tarjeta Naranja tells us the story of a family who moved from Ushuaia –the southernmost city in the country with snow all year round, to Salta –at the northern end where temperatures never get below 30 degrees in December—and the problems the little girl in the house finds in adapting to this change. The film shows the incidents suffered by a father travelling over 5000 km by car with the snowman that shared all Christmas times with his daughter in order to ease her transition and make her happier in the new city where they now live.
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