It took over a year to develop the product. We have to create the sensation of eating cereal but with the flavor of these unique dessert.

The "pan de muerto" is a beloved seasonal bread that most mexicans love. By creating a "pan the muerto" cereal we become relevant in these season an a need of people to taste these new product.

The product was designed as an in & out but the company decided to keep it and make it the face of their new product line.

Chef Maria Orozco dedicated a one-hour episode of her podcast Gastronomicast to taste and review these cereals for free

97,097,135 impressions on Facebook and Instagram, exceeding the KPI by 41%

On YouTube we got 12,073,704 impressions and 1,953,354 plays

158,183 link clicks (e-commerce)

Positive sentiment of 57% on social media

45,544,917 PR impacts generating more than 30 million pesos in earned media (210 articles)

More than 123.8 mm of impressions (multi-channel)

Just a new product for Kelloggs