Cardio-Diabetic market is the highest is the growing segment, Indians are highly prone to Diabetic Dyslipidemias and Zydus discovered a novel drug, first of its kind which would take care of Diabetes as well as Dyslipidemias. Since this was a novel platform to bring together all the Cardiologists and Diabetologists of the country for an intellectual discussion on the product.

Agency branded the podium of CME and developed a creative differential SEED “Sharing Evidences and Experiences in Diabetic Dyslipidemias”. Agency use the 2 diabetic rings used in the logo one for one used for alpha (a) and one used for gamma (?) depicting one ring for Diabetes and one for Dyslipidemia.

The interesting logo formed from alpha (a) and gamma (?) was used to make interesting illustrations for the CME Campaign. Coming from the plank of sowing the seeds of knowledge on earnest learning grounds, the campaign was visually driven from a germinating seed, to form a flame, a torch, a tree, a butterfly, a footstep, a bulb, a magnifying glass and a bird well supported with relevant word play.

The Communication Plank stated by stating the Objective “Welcome to sow the seeds for a healthy and hearty India”.

Execution: Agency branded the podium of CME and developed a creative differential SEED “Sharing Evidences and Experiences in Diabetic Dyslipidemias”. Agency use the 2 diabetic rings used in the logo one for one used for alpha (a) and one used for gamma (?) depicting one ring for Diabetes and one for Dyslipidemia.

The interesting logo formed from alpha (a) and gamma (?) was used to make interesting illustrations for the CME Campaign. Coming from the plank of sowing the seeds of knowledge on earnest learning grounds, the campaign was visually driven from a germinating seed, to form a flame, a torch, a tree, a butterfly, a footstep, a bulb, a magnifying glass and a bird well supported with relevant word play.

The Communication Plank stated by stating the Objective “Welcome to sow the seeds for a healthy and hearty India”.

Results:

The communication was able to strike the intellect of the well learned Cardiologists and Diabetologists of the country. The SEED was taken in a very positive manner as it was the first product in Diabetes Dyslipidemia by an Indian company.

The Brand has found a niche in the market of its own and is doing well. After its success in Indian market, the company is on a roll out the campaign in other countries too.