As a renowned fashion and style trendsetter, Vogue caters to a culturally and aesthetically mature audience. That’s why, we wished to develop an ad that resonated with their evolved sensibility and felt visually at home in such an editorial space.

Instead of the conventional ‘shock factor’, we chose to create a positive, empowering visual that showcased girls as changemakers. Under the communication, “My Voice. Our Equal Future.” we developed a powerful, artistic illustration to make the audience sit up and take notice.

We embedded smaller, hidden illustrations in the visual to further bring out the issues each girl would face. Thus, creating multiple inclusive, unifying and empowering narratives in one.

The resultant mosaic created a jigsaw effect where each girl’s story complemented the stories of girls around her. Because empowering even one girl can be positively contagious to girls worldwide!