Cannes Lions
MSTF PARTNERS, Lisbon / EDP / 2015
Overview
Entries
Credits
Description
Vhills pieces are very remarkable. We couldn’t just simply send a regular old fashion invitation.
We choose to send the remains of the masterpiece so as to invite people to see the real deal.
The art that was on the walls.
Execution
The actual outdoor was meant to occupy one only position. At the entrance of the Museum. To maximize its reach we filmed the creative process and broadcasted it trough social media and digital channels.
Outcome
This was the single most visited exhibition ever held at the Museu de Eletricidade. And this piece was undoubtedly one of the drivers.
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