Cannes Lions
SELECTION, Milan / PERFETTI VAN MELLE / 2003
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A young convict at the end of a long queue is obliged to wait his turn to brush his teeth. The convicts are each in turn allowed to brush their teeth, one and all...with the same toothbrush. Our hero gives way to expressions of disgust and tries to get out of the unpleasant task. Yes, but how? The young convict unexpectedly pulls out a packet of Daygum Protex.
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