We dug deep into the operations and governance of the BC Egg Marketing Board (through client interviews and desk research) and uncovered the reality that they are incredibly transparent when it comes to their operations. And in an industry that is constantly under a microscope that seemed like something to be proud of.

“The Honest Egg” communicates openness and transparency in a way that's immediately approachable. We used playful visual devices—translucent stock, an irreverent cover “reveal,” and documentary-style photography—to further embody the idea. Along with a straight-shooting copy style, the whole package makes it clear that BC Egg and the province’s egg farmers have nothing to hide.

Through the annual report, the BC Egg Marketing Board has put a firm stake in the ground and announced to the industry and its stakeholders that it is a transparent board that can be trusted and looked upon as the gold standard for supply management operations.