Everyone wants mice to die, but not many people want to see it happen.

And that’s what this d-CON campaign is all about.

It features mice meeting untimely deaths inside their mouse holes.

You don’t see it happening. The power is in what you hear happening.

To spread the word that d-CON is an effective mouse-killer, we placed hundreds of miniature "Missing" posters of mice throughout New York City—all at mouse level.