We launched the idea with a traditional advertising campaign which included television, radio, newspapers, outdoor and online.We then encouraged men to visit our promotional website and create their own personalised apologies - these were then posted on social media, on our dishonour roll and sent via email. We also created a world first Toilet Confessional where men could wash away their toilet sins on the street.

Sales increased by 18.0% Market share rose 3.5% Thousands of apologies were generated via our website, email, Facebook, Twitter and in our toilet confessional7,165 people visited the promotional website 43,581 people shared their apologies on Facebook Harpic White & Shine’s most successful integrated promotion to date.