Cannes Lions
RATTLING STICK, London / TFL / 2014
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We see a man's face in close-up talking to the audience about what he should be doing right now, it dawns on us that he's lying on the road, with blood seeping from his ear. As the camera pans out we see paramedics attempting to save him, but calmly he explains that nothing can be done as he’s losing his life after having been knocked off his motorbike.
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