HBO and PhD wanted an interactive experience for the wildwest drama Deadwood to promote Season Three online. To capture the essence of the characters and the realism of the show, while providing engaging entertainment, we created a poker game featuring the show’s characters set in the Gem Saloon (where the action in the show takes place) to resonate with a large audience and remain true to the world of Deadwood. Beyond the 3D models that replicate every line in the faces of the actors, the story has the twist ending you would expect to find in a movie – not a game.