Eurobest
OGILVY GERMANY, Frankfurt / GERMAN RAIL / 2016
Overview
Entries
Credits
Background
The Christmas commercial #heimkommen (coming home) by German food retailer Edeka has gone viral. We wanted to ride the wave and also create a viral.
Execution
We photoshopped Edeka’s grandpa into a photo of one of our dining cars and made him an offer: Dear Grandpa, don’t wait for them to visit you. We posted this picture on Facebook and
Twitter.
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12 items