Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / MASTERCARD / 2006
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The movie shows two madmen in a nuthouse arguing about who the real Napoleon is. As one of the madman folds a newspaper making a Napoleon-like hat out of it, the other one rides on a broom as if he was Napoleon himself. Then a third mad guy shows up dressed as Redeshop brand debit card jumping and screaming that his real name is MASTERCARD MAESTRO, revealing that REDESHOP and MASTERCARD MAESTRO are, in fact, the same brand.
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