Cannes Lions

ANIMAL WELFARE AWARENESS

EURO RSCG 4D/EONE, Madrid / CAJA MADRID / 2006

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The story is a kind of mixture of tale and interactive documentary about the Caretta turtles and their journey through the seas of the world. Primarily focused on children, the whole family can enjoy and get a feedback of it.300,000 Caretta Turtles become victims of fish-hooks in the Mediterranean every year. These dramatic accidents could be almost avoided if the fishing industry used another kind of fish-hook.

After empathising with these animals, we will feel their sorrow. We provide three ways of making people sense the problem: a movie, a videogame and a gimmick, integrated in one microsite.

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