The replacement process was implemented with no problems at all and with less time than the estimated one. A conversion rate of 57% was achieved on sales of new cards offered, rising up to 167% of the objective.

Reducing the initial campaign budget by 21%. The estimated income for the first year, provided by the use of new cards sold, generated a profit comparable to the pre period and yielding an ROI of 11 times the total cost of both replacement and the cross-selling campaign.