Cannes Lions
D-LOGICA, Barcelona / BANCO SABADELL GROUP / 2006
Overview
Entries
Credits
Outcome
The campaign was well received. A total of 247 requests for further information were sent, representing a response rate of 0.28% of the target audience.These results represent:- Cost per unit sent: 0.62 euros- Response rate: 0.28%- Proportion of responses that led to sales: 61%.
- 151 of the 247 respondents purchased the product.
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