Eurobest
FOREVER BETA, London / AMAZON PRIME VIDEO / 2021
Overview
Entries
Credits
Execution
We plastered the streets of Stockholm with over 12,000 provocative "guerilla style" posters, designed to look like redacted US government documents.
The posters used AR technology to reveal what is hidden behind censorship, and show that there are two sides to the same truth.
This engaging piece of content allowed people to discover the story, and teased the core narrative of the film to draw people to Amazon Prime Video to discover the full story.
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