Starting with the requests from our Facebook fans, we launched a new product specifically dedicated to those who are lactose intolerant: Lactose Free Philadelphia. And to thank the fans who gave us the idea, we decided to celebrate it at our launch campaign. We called 4 users, the first to have brought up their problem and their desire on our Facebook page, and we then had them spend an unforgettable day that ended with the very first glimpse of Lactose Free Philadelphia. The footage shot on the day was to become the launching spot of the new product.

The campaign born from the video with the 4 protagonists sparked up a debate on our page, generating 24,000,000 impressions, 10,000,000 reached, 95,000 engaged users and 140,000 interactions. Lactose Free Philadelphia is now sold throughout every supermarket in Italy.