In 2023, Deezer undertook a rebranding initiative to align its identity with the evolving music landscape. Central to this was the creation of a versatile typeface that encapsulated the vibrancy of pop and the depth of classical music. Crafted with meticulous detail, the font's elliptical curves echoed the rhythm of the heart, symbolizing Deezer's commitment to immersive musical experiences. The brief emphasized the need for coherence across diverse touchpoints while allowing flexibility for adaptation. Through an exhaustive process of refinement, the design team ensured that the final typeface resonated with both the brand and its audience, inspiring innovation and creativity in every interaction.