Cannes Lions
WUNDERMAN FRANKFURT, Frankfurt / LAND ROVER / 2003
Overview
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Description
The Defender is an unusual vehicle. It gives you the chance to live unique experiences. What accessories is this unusual car equipped with? The mailing is a typical car accessory: a Land Rover first-aid box. But a Defender first-aid kit is also different from the rest. What looks like a normal first-aid box turns out not to contain the usual bandages and plasters. What Defender drivers use as first-aid is a voodoo doll. It embodies the magic and the cult of the other world in which the Defender drivers move. A world you can only experience in a test drive.
Outcome
Since the mailing is still in the post, we do not have any results.
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