Short online branded films are nothing new to the automotive sector, but for a socially-driven, tech-savvy audience, we wanted to create an immersive branded experience that was more than just a movie. Deja View aimed to break the fourth wall by truly imagining a story where the viewer had an emotional connection and real participation in the story outcome, with the simplest of interfaces - a natural language conversation with the characters.

Designed to win the attention of both pop culture pundits and a socially connected audience, Deja View amassed extensive press coverage including The New York Times, Variety, Wired, Popular Mechanics, Details and PBS, generating over 100m PR impressions. And with a dynamic narrative that changed every time, our US-only players spent an average of 12 minutes discovering the solution, with some spending over an hour navigating the complex story pathways.

Designed to win the attention of both pop culture pundits and a socially connected audience, Deja View amassed extensive press coverage including The New York Times, Variety, Wired, Popular Mechanics, Details and PBS, generating over 100m PR impressions. And with a dynamic narrative that changed every time, our US-only players spent an average of 12 minutes discovering the solution, with some spending over an hour navigating the complex story pathways.

U: Guest / P: judge2014