Cannes Lions

INFINITI EMERG-E

TBWA\G1, Paris / INFINITI MOTOR COMPANY / 2012

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The 2012 Geneva Motor Show saw the launch of Infiniti’s latest inspiration, the Infiniti Emerg-e, a high performance electric car, the likes of which have never been seen before.This new form of electric power required a new form of reveal. So we delved into a bolt of lightning to show its magical, colourful radiance.Infiniti Emerg-e is a car with two personalities. The stealthy urbanite that transforms into a powerful beast on the racetrack. Once again, lightning, with its alluring yet dangerous duality was the perfect match.

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