Cannes Lions
KOLLE REBBE, Hamburg / DEKABANK / 2009
Overview
Entries
Credits
Execution
Deka makes growth audible with a sound clip sent out via the newsletter. The sound effect used in the clip simulates to listeners a melody that goes from one crescendo to another. With every new click, the same simple tune starts again. But the melody always seems to be an octave higher than the previous one. The speaker says: With Deka Investmentfonds your assets keep on growing and growing. Play this clip again.
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